The main objective of search engine marketing is to get as much as possible traffic to your website and also develop interest in what you have put up for sale, either products or services. To put in simple words, search engine marketing or SEM is more like a procedure to get potential customers to your website and ultimately buying whatever is offered on your website by means of online purchase, via phone or through email.
Generally search engine marketers perform search engine marketing through SEO in two ways either it is absolutely free or by pay per click advertising that includes Google Ad Words. This helps to bring targeted and focused customers to your website thus increasing traffic to your website but will cost you some amount. Now as we know these two main techniques for successful marketing, we know also need to know the merits and demerits of each of them to get better understanding of which option suits best for the online business.
To begin with, pay per click marketing is definitely an efficient technique and many online businesses have experienced jumps in the turnovers from almost zero to thousands of dollars. If you really want to see fruits of your hard work, then pay per click like Ad words is just for you. Apart from giving you speedy results, calculating the traffic to your website is quiet simple that means you can estimate the amount of bucks you wish to spend and certainly with this you can even map out the whole campaign in just a few seconds. The only drawback using pay per click nowadays is that since it is highly efficient technique search engine marketers have got hold of it and which charged earlier a two dollar per click now charges five dollars per click for high spots. Therefore if you wish to go this path, ensure that you have to spend a lot and pay up.
Another search engine marketing technique is search engine optimization, it is entirely at free of cost which is best for many online marketers those who do not wish to spend more amount or if they have already got the results they are expecting or for those who would work harder since using this method you at least need a month to see major results. Another thing is that search engine optimization does not have an end. The good thing about SEO is that once you acquire the top rankings, it is fairly simple to maintain the rankings for longer period of time with some expertise.
